Top Watch Brands with Ownership and Revenue 2025

Jun 03, 2025

This is a basic list that includes luxury, independent, and fashion watch brands with available data on revenue, market share, and parent company. Organized into tiers for clarity. Many Brands might not be included This is just an overview.

🥇 Tier 1: Haute Horlogerie / Ultra-Luxury

Brand	Ownership	Revenue (CHF)	Notes
Patek Philippe	Stern Family	~2.0B	Independent
Audemars Piguet	Audemars Family	~2.3B	Independent
Vacheron Constantin	Richemont	~1.1B	Oldest Swiss brand
A. Lange & Söhne	Richemont	~250M	German ultra-luxury
Richard Mille	Independent	~1.3B	Extreme high-end sports
F.P. Journe	Independent	~100M	Collectors’ favorite
Greubel Forsey	Independent	~50M	Ultra-technical
Breguet	Swatch Group	~100M	Classic and historic

🥈 Tier 2: High-End / Prestige

Brand	Ownership	Revenue (CHF)	Notes
Rolex	Hans Wilsdorf Foundation	~10.5B	#1 by sales
Omega	Swatch Group	~2.6B	Iconic sport and dress
Blancpain	Swatch Group	~200–300M	Luxury dive & dress
IWC Schaffhausen	Richemont	~850M	Pilot heritage
Jaeger-LeCoultre	Richemont	~750M	Reverso and in-house
Chopard	Scheufele Family	~350M	Independent
Glashütte Original	Swatch Group	~150M	German craft
Ulysse Nardin	Independent	~100M	Marine heritage
Zenith	LVMH	~200M	El Primero movement
Grand Seiko	Seiko Holdings	~800M	Japan’s best

🥉 Tier 3: Mid-Range Luxury / Mass Prestige

Brand	Ownership	Revenue (CHF)	Notes
Breitling	CVC Capital Partners	~1.2B	Aviation-themed
TAG Heuer	LVMH	~1.0B	Chronographs
Tudor	Rolex SA	~550M	Rolex’s sibling
Longines	Swatch Group	~1.1B	Sport + dress
Tissot	Swatch Group	~1.0B	Affordable Swiss
Rado	Swatch Group	~150M	Ceramic cases
Hamilton	Swatch Group	~200M	American legacy
Oris	Independent	~100M	Value mechanicals
Maurice Lacroix	DKSH Group	~80M	Stylish Swiss
Montblanc	Richemont	~150M	Watches + pens

👔 Tier 4: Fashion / Designer & Mass Market

Brand	Ownership	Revenue	Notes
Fossil	Fossil Group	~1.6B (all lines)	Includes Michael Kors
Citizen	Citizen Holdings	~2.8B	Includes Bulova
Seiko	Seiko Holdings	~3.0B	Massive scale
Casio	Casio Computer Co.	~2.0B	G-Shock popularity
Timex	Timex Group	Not disclosed	US classic
Gucci	Kering	Fashion	Luxury fashion brand
Hermès	Hermès Intl.	~500M	Gaining in watches
Chanel	Chanel SA	~350M	High jewelry & ceramic
Dior	LVMH	Fashion	Part of LVMH
Guess	Guess Inc.	Fashion	Teen market

🏢 Major Watch Conglomerates

Swatch Group: Owns multiple brands including Omega, Longines, Tissot, Breguet, Blancpain, Rado, Hamilton, and Swatch.
Richemont Group: Owns Cartier, Vacheron Constantin, IWC, Jaeger-LeCoultre, Panerai, Piaget, and others.
LVMH: Owns TAG Heuer, Hublot, Zenith, and Bulgari.
Kering: Owns Ulysse Nardin and Girard-Perregaux.

📊 Market Insights

The top four brands—Rolex, Cartier, Omega, and Patek Philippe—collectively account for over 50% of the Swiss watch market by value.
Rolex leads with a 32% market share, followed by Cartier at 8%, Omega at 7%, and Patek Philippe at 6.5%.
The Swiss watch industry is highly consolidated, with the top 25 brands representing approximately 90% of total sales.