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Brief History of Doxa Watches

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Brief History of Doxa Watches

Doxa is a Swiss watchmaking company that was founded in 1889 by Georges Ducommun in the small village of Le Locle, Switzerland. Ducommun had a passion for watchmaking and his aim was to create timepieces of the highest quality that would be sold at an affordable price. The name Doxa means 'glory' in Greek.

 Doxa quickly gained a reputation for producing accurate and reliable watches that were also stylish and affordable. In the early 20th century, the company began to specialize in diving watches. In 1967, Doxa introduced the first commercially available diver's watch with a helium release valve, which allowed professional divers to release trapped helium from their watches during decompression.

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 In the early 1970s, Doxa launched the SUB watch, which became an instant classic among diving enthusiasts. The SUB was available in a range of vibrant colors and featured a unidirectional rotating bezel, luminous markers and hands, and a water-resistant case up to 300 meters. The SUB was worn by professional divers, including Jacques Cousteau and his team, during underwater expeditions. For Great selection of Doxa Watches at

 In the 1980s, Doxa's popularity declined as the quartz crisis hit the Swiss watch industry. However, the brand was revived in the 2000s when new owners acquired the company and began to produce modern versions of classic Doxa models.

Doxa Diving Watches

 Today, Doxa remains a popular choice for divers and watch enthusiasts. The company continues to produce high-quality, reliable watches that are also stylish and affordable. Its diving watches are still highly regarded for their accuracy, durability, and ease of use.


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