1960's Vintage Bucherer Intra Matic Micro Rotor Automatic 30 Jewel Buren 1281

HISTORY

BUCHERER: A NAME KNOWN THROUGHOUT THE WORLD. Also know as Tiffany of Europe.

In 1888, a businessman and entrepreneur by the name of Carl-Friedrich Bucherer and his wife Luise opened Lucerne's first watch and jewellery store and laid the cornerstone for a successful family company.

FOUNDATION AND PARTNERSHIP

His sons, Ernst and Carl Eduard Bucherer, joined the family-owned company in the 1920s and, thanks to their wide-ranging experience, took it even greater success. In 1924, Ernst Bucherer entered into a particularly fruitful partnership with Hans Wilsdorf, the founder of Rolex. He decided to include the then little-known watch brand in its range. Today, Rolex is one of the world's most celebrated watch brands and remains the House of Bucherer's most important partner.

EXPANSION INTO LUXURY

Despite the crises of the 1930s and the Second World War, the company continued to grow and opened branches in other Swiss cities and tourist destinations. In 1977 the third generation of this family of entrepreneurs joined the flourishing company. Under the direction of Jörg G. Bucherer, the company expanded to Austria in the 1980s and, ten years later, to Germany.

In Switzerland, Bucherer also took over the Kurz Group in 1989 and, in 2001, Swiss Lion AG, whose main target group was tourists. That same year, the independent Carl F. Bucherer company was founded to maintain the Bucherer family's watchmaking tradition established in 1919. In 2013, Bucherer celebrated its 125th jubilee and opened the world's largest watch and jeweler store in Paris. The northernmost Bucherer store to date opened in Copenhagen in 2016.

BUCHERER TODAY

Today Bucherer is one of Europe's biggest watch and jeweler retail chains. Looking back on a long tradition, Bucherer today offers an international clientele probably the largest choice of Rolex watches anywhere and a wide choice of luxury watches from well-known brands. At the heart of the jeweler range are the jeweler lines designed and produced in the company's own workshops together with individual pieces made using very rare natural-colored diamonds, unusual colored gemstones or much-sought-after pearls.

 This is a beauty. You must love thing micro rotor automatics, this is by  Defiantly a collector watch. Bucherer being the largest Luxury Jewelry store in Europe, just like Tiffany, had watch companies custom label watches for them, this is very rare Bucherer, other thatn the dial everything is marked Buren the makers.  Please look at all the pictures, as they are part of the description.  This is a highly collectible watch. Very few left with this rare movement. Sure, to increase in value overtime, and a great addition to your collection. The condition of the watch is the same as it appears in the photos.   The watch is working and is part of our new Certified Pre-Owned CPO Program.  Contact me if you have any questions first.